This post intends to complete what I started writing in the post “brand concept maps 1“. Instead of explaining our process and hence our recommendations in this post  it is better if you saw the final presentation we made as it explains the entire flow.  Read more…

This post is regarding an interesting exercise that a group of us carried out as part of our MBA at IIM-B. I have written this with a general audience in mind and I hope you enjoy reading it.

The exercise was carried out as part of a course called Behavioral Dimensions & Marketing Strategies.

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