As part of a course called strategic leadership, a group of us studied Sunil Bharti Mittal. I was mostly involved in doing research on AirTel’s move of IT outsourcing as well as network outsourcing. You can check out the output of our work here.
This post intends to complete what I started writing in the post “brand concept maps 1“. Instead of explaining our process and hence our recommendations in this post it is better if you saw the final presentation we made as it explains the entire flow. Continue reading
This post is regarding an interesting exercise that a group of us carried out as part of our MBA at IIM-B. I have written this with a general audience in mind and I hope you enjoy reading it.
The exercise was carried out as part of a course called Behavioral Dimensions & Marketing Strategies.