This post intends to complete what I started writing in the post “brand concept maps 1“. Instead of explaining our process and hence our recommendations in this post  it is better if you saw the final presentation we made as it explains the entire flow. Here it is:-

[svgallery name="bcm"]

You can download the presentation here. If you would rather look at the full report than the presentation, you can do so by clicking the following link. BDMS LCD TV BCM exercise.