This post intends to complete what I started writing in the post “brand concept maps 1“. Instead of explaining our process and hence our recommendations in this post  it is better if you saw the final presentation we made as it explains the entire flow. 

What would the world be like if the existence of God was very explicit? What if the God of such a world was similar to our conceptions of God? Interesting idea explored by the story - Hell Is The Absence Of God. It reminds me of the “story” I wrote - The Quest. Let me know if you see any parallels.  :-)

This post is regarding an interesting exercise that a group of us carried out as part of our MBA at IIM-B. I have written this with a general audience in mind and I hope you enjoy reading it.

The exercise was carried out as part of a course called Behavioral Dimensions & Marketing Strategies.

I am no big fan of fiction, let me correct that - I was no big fan of fiction. I have been converted by podcasts - escape pod and podcastle. Escape pod is a science fiction story podcast and podcastle is a fantasy story podcast.

I really liked stories such as Exhalation, which is a truly amazing story - an alien “on the origin of species”; Article of faith, which talks about a religious robot; N-words, which deals with racism of a very different sort etc. On the fantasy side stories such as Dragon Hunt and Komodo were very entertaining. Do give them a try sometime.

I do not foresee posting anything other than blog-like posts in the site in the future. Hence, I’ve decided to start using Wordpress as my primary software on this site. Everything that was still is, it is located at www.rajeshgoli.com/Archive. Hopefully the ease of use of this software will motivate me to post more!

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